The Three Elements of Strategy

This is how you gain clarity about how you will win.

There are three elements of a strategy:

• Objectives

• Scope

• Competitive Advantage

Objectives

Objectives are the goals that define success. For each objective, the strategy must also establish the metrics that will measure and define meeting the goals. The goals need to be measurable and achievable. Perfection is the ideal but is not a practical goal.

“You can’t ever reach perfection, but you can believe in an asymptote toward which you are ceaselessly striving.”

― Paul Kalanithi

Scope