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The Pareto Principle and the Entrepreneurial Journey

Turning Obstacles into Opportunities

John Cousins
3 min readMar 26, 2024

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Entrepreneurship is as much about action as it is about perspective. A critical aspect of this perspective is understanding the Pareto Principle, also known as the 80/20 rule.

This principle reminds us that not all actions in business are created equal — some will yield tremendous…

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