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Digital Marketing Terminology
Online marketing terminology that applies to the touchpoints along the Customer Journey.
There is terminology specific to online marketing and apply to touchpoints along the Customer Journey.
One of the most important pieces of online marketing is your Call to Action. This is an instruction you provide to your audience as a way to provoke a certain response. Calls to Action typically use a verb, such as Save Now or Buy Today. You’ll find them in banner ads, on website landing pages, and in social media posts.
The traffic that comes to your site has to come from somewhere, whether it was an advertisement or an email. Traffic comes when someone Clicks on your Call to Action. We want to measure the Click-through Rate. As marketers, we’ll often measure performance by how many clicks an ad receives. Every time an advertisement is shown, it counts as an impression. The Click-through Rate is calculated as how many people clicked on the ad in relation to the amount of impressions.
