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Business Model Canvas

You’re probably already are hip to the Business Model Canvas. If not, you owe it to yourself to check it out.

5 min readAug 6, 2018

A Business Model outlines how a company creates value for itself by delivering products and services to customers for revenue and profit.

The Business Model Canvas is the quickest thorough way to assess a business opportunity or tune up an existing one.

It was developed by the business theorist Alexander Osterwalder.

The Business Model Canvas is divided into nine categories representing all the major components of a business model:

  • Key Partners
  • Key Activities
  • Key Resources
  • Value Propositions
  • Customer Relationships
  • Channels
  • Customer Segments
  • Cost Structure
  • Revenue Streams

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